Wesco
Visual Identity
In the industrial sector, innovation is often claimed but rarely owned visually. When Wesco and Anixter joined together, a unique opportunity arose to create a bold identity that would truly set them apart.
At Joe Smith, I directed the development of a visual identity that not only honored the legacy of each brand, but embodied principles of ingenuity and simplicity. The resulting visual system for Wesco not only resonated deeply with employees and customers, but also attracted new recruits and won prestigious awards.
